- Define and execute the company's digital marketing strategy. - Lead inbound/outbound demand generation campaigns focused on growing the sales pipeline. - Manage digital channels: social media, email marketing, SEO/SEM, website, webinars, etc. - Collaborate closely with sales and product teams to align messaging and business goals. - Measure, analyze, and optimize key metrics (CAC, CPL, LTV, ROI, ROAS, churn). - Supervise and coordinate external resources (agencies, freelancers, designers). - Plan and execute product launches and go-to-market strategies. - Develop technical content and marketing materials (brochures, case studies, web content, etc.). - Familiarity with SaaS, B2B tech, or digital solutions. - Proficiency in tools like HubSpot, Salesforce, Google Analytics, Meta Ads, LinkedIn Ads, Google Ads, Notion, Asana. - Knowledge of agile methodologies (Scrum/Kanban).

- Degree in Marketing, Communications, Business Administration or related fields (experience may compensate). - Specialization or certification in digital marketing, growth marketing, or B2B strategies. - Advanced English (spoken and written). - 5+ years of experience in digital marketing, preferably in tech companies, software firms or startups.