- Define and execute the company's digital marketing strategy.
- Lead inbound/outbound demand generation campaigns focused on growing the sales pipeline.
- Manage digital channels: social media, email marketing, SEO/SEM, website, webinars, etc.
- Collaborate closely with sales and product teams to align messaging and business goals.
- Measure, analyze, and optimize key metrics (CAC, CPL, LTV, ROI, ROAS, churn).
- Supervise and coordinate external resources (agencies, freelancers, designers).
- Plan and execute product launches and go-to-market strategies.
- Develop technical content and marketing materials (brochures, case studies, web content, etc.).
- Familiarity with SaaS, B2B tech, or digital solutions.
- Proficiency in tools like HubSpot, Salesforce, Google Analytics, Meta Ads, LinkedIn Ads, Google Ads, Notion, Asana.
- Knowledge of agile methodologies (Scrum/Kanban).